In 2023, after comprehensively evaluating the retail terminal market structure of salmon and tuna, our own supply chain capabilities, product innovation and comprehensive operation capabilities, we launched the "JORJEL Mustard      " offline retail store project, and quickly realized the store model replication in Shanghai, Hangzhou, Wuxi, Jiangyin, Changchun and other places. At present, 10 stores have been opened synchronously, and at the same time, there are 100+ intent cooperation in the landing.

At the same time, different from the general brand franchise model, the company pioneered the "store retail + front warehouse" model, which deeply binds the ability of store terminal retail with stores as small commodity distribution centers, and combines the capabilities of live broadcast e-commerce and private domain operation to realize the rapid circulation of finished products in various cities through cooperative channels, and empower channel partners to make multi-channel profits in the field of to      C and B.